- Male46 %
- Female54 %
- 16 – 29 16 %
- 30 – 39 22 %
- 40 – 49 22 %
- 50 – 59 22 %
- 60+ 18 %
- Economically active75 %
- Studying6 %
- Other19 %
Profile data with 1,000 attributes:Thanks to comprehensive profiling characteristics, we can offer you an accurate and highly specific sample that is tailored to your questions. Currently, over 1,000 participant-specific attributes are stored in 8 modules:
Visit our survey platform
This platform contains registrations of all persons over the age of 14 across Germany who wish to take part in our surveys. With complete identification attributes, naturally.
Recruiting offlineRegular offline recruiting campaigns in selected cities.
Ensuring data qualityWe are constantly in personal contact with our panellists. We handle queries via phone, email or Facebook help desk.
Trend Terminator – automatic data cleansing“Trend Terminator” checks the quality of the data that we have gathered online in real time and allows the programming of individual quality checks that are tailored to your questionnaires. It “terminates” cases that do not meet the quality criteria. In this way, we are able to guarantee high data quality and to extend this to quality checks that can be individually customised.
We test for the following:
Participants who stand out in at least one of these aspects are automatically disqualified. To avoid learning effects, the control questions are regularly replaced. The control questions can also be tailored to the questionnaires and the topic of the survey. Disqualified participants receive a message that their response behaviour did not meet the quality criteria. In this way, we ensure that the panellists complete future questions carefully. Every registered panellist also has a quality score stored at Trend Research, similar to motorist penalty points. This also logs how often a panellist stood out. If the panellist stands out multiple times, they are deactivated and are no longer invited to participate in surveys. These measures ensure that we not only maintain a high-quality online panel, but we also enable you to apply quality checks to your questionnaires.
Possible settings and parameters
1. SpeederThis enables us to specify the maximum allowed deviation/exceeding of the average survey duration (median), e.g. 70%. Example: The median is 6 minutes. Using a deviation acceptance of 70%, participants who are more than 30% quicker than the median time are disqualified, i.e. quicker than 1 min 48 secs. The median is not a fixed value and can be constantly adjusted to the participants during the survey.
3. Control questions“Incorrect answering” of a control question (e.g. Note: This is a control line. Select “6 – disagree completely”) leads to a negative point. Negative points can also be awarded for open entries, for example if a minimum number of characters have not been entered in a text field. If a control question is answered incorrectly, an instruction to read the question carefully follows. If multiple control questions are answered unsatisfactorily, the participant accumulates a correspondingly high number of negative points during the survey. The number of negative points that disqualify a participant in the current survey can be individually set.
2. StraightlinerThis tests whether the respondent assigns the same value to every statement on selected rating questions. The rating questions to be checked can be individually determined. In addition, the maximum number of identical rating answers allowed can be set as a percentage, e.g. 75%.
The TRENDFRAGE app
The TRENDFRAGE app offers maximum reachability of our participants. Selected surveys appear directly on the smartphone or tablet.
Surveys can be conducted with iOS- or Android-based devices.
IN-APP targetingThe ad-ID enables us to present targeted advertising media within an app. This identification can be used to present selected advertising media to a target group in apps. Advertisement contacts within apps can also be verified.
GeofencingThis allows the technical features of mobile end user devices to be used for location-based or situational messaging directly at a POS or in predefined hotspots. In this way, we can survey the participants directly on a current topic and in real time in a specific area. This enables you to receive direct feedback in-store or as an exit survey.
Panellists have a cookie from us.
Advertisements are presented to the panellist during surfing
We store our panellists’ advertising media contacts and…
… the panellists are then invited to a survey.
We place great emphasis on transparency. As a result, our panellists receive a cookie as well as information about what’s new and updates with respect to geofencing only with their permission.
To determine the influence of your mobile campaigns on market indicators, we can identify mobile advertising contacts and survey people with and without advertising contact (comparison group).