Areas of research


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Markets & Brands

  • Brand image
  • Brand recognition
  • Brand positioning
  • Market information
  • Competition monitoring
  • Potential research
  • Brand tracking studies

Advertising & Communication

  • Advertisement pre-test
  • Advertisement post-test
  • Advertising effectiveness studies
  • Campaign tracking
  • Slogan and claim test
  • Implicit measurement

Products & Concepts

  • Concept test
  • Product test
  • Product validation
  • Packaging/equipment test
  • Usability research

Customers & Company

  • Customer satisfaction
  • Customer structure
  • B2B surveys
  • Employee surveys

Trends & Opinions

  • Editorial market research
  • Political research
  • Radio research
  • Music research
  • Current topics in society, sport and politics