{"id":657,"date":"2017-02-17T09:52:16","date_gmt":"2017-02-17T08:52:16","guid":{"rendered":"https:\/\/trend-research.de\/?page_id=657"},"modified":"2025-04-11T11:40:55","modified_gmt":"2025-04-11T09:40:55","slug":"online-access-panel","status":"publish","type":"page","link":"https:\/\/trend-research.de\/en\/online-access-panel\/","title":{"rendered":"Online Access Panel"},"content":{"rendered":"<div class=\"page-head set-bg hvh-100 center-it access-panel\" data-img-src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2019\/02\/trendfrage-bg.png\">\r\n        <div class=\"container\">\r\n            <div class=\"tb-vcenter-wrapper\">\r\n                <div class=\"vcenter\"><a href=\"http:\/\/www.trendfrage.de\" target=\"_blank\" rel=\"noopener\">\r\n                    <img decoding=\"async\" class=\"p-bottom-20\" src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2019\/02\/trendfrage-footer.png\" alt=\"Trendfrage Logo\" width=\"300\" \/>\r\n                <\/a>\r\n                <h1 class=\"p-top-20 title\" style=\"color: #ffffff;\">TRENDFRAGE \u2013 our in-house online portal<\/h1>\r\n                <h2 class=\"p-top-20\" style=\"color: #ffffff;\">www.trendfrage.de &#8211; since 2003<\/h2>\r\n                <h3 class=\"center-it p-top-20\" style=\"color: #ffffff;\"><span id=\"add-participants\">55.272<\/span>\r\n                    Active participants<\/h3>\r\n                    <h3 class=\"center-it p-top-20\" style=\"color: #ffffff;\">3.265.705\r\n                        Complete surveys<\/h3>\r\n                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n    <section class=\"section access-panel\">\r\n        <div class=\"container\">\r\n            <div class=\"row multi-columns-row pull-up-200\">\r\n                <div class=\"col-md-4\">\r\n                    <div class=\"ol-price-table skin-blue\">\r\n                        <div class=\"head shadow text-center\">\r\n                            <div class=\"contents\">\r\n                                <h3 class=\"title\">Gender<\/h3>\r\n                            <\/div>\r\n                        <\/div>\r\n                        <div class=\"body\">\r\n                            <ul class=\"list-unstyled\">\r\n                                <li>Male<span class=\"pull-right\">46 %<\/span><\/li>\r\n \t                            <li>Female<span class=\"pull-right\">54 %<\/span><\/li>\r\n                            <\/ul>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n                <div class=\"col-md-4\">\r\n                    <div class=\"ol-price-table skin-blue featured\">\r\n                        <div class=\"head shadow text-center\">\r\n                            <div class=\"contents\">\r\n                                <h3 class=\"title\">Age<\/h3>\r\n                            <\/div>\r\n                        <\/div>\r\n                        <div class=\"body\">\r\n                            <ul class=\"list-unstyled\">\r\n \t                             <li>16 &#8211; 29 <span class=\"pull-right\">16 %<\/span><\/li>\r\n \t                             <li>30 &#8211; 39 <span class=\"pull-right\">22 %<\/span><\/li>\r\n \t                             <li>40 &#8211; 49 <span class=\"pull-right\">22 %<\/span><\/li>\r\n \t                             <li>50 &#8211; 59 <span class=\"pull-right\">22 %<\/span><\/li>\r\n \t                             <li>60+ <span class=\"pull-right\">18 %<\/span><\/li>\r\n                            <\/ul>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n                <div class=\"col-md-4\">\r\n                    <div class=\"ol-price-table skin-blue\">\r\n                        <div class=\"head shadow text-center\">\r\n                            <div class=\"contents\">\r\n                                <h3 class=\"title\">Activity<\/h3>\r\n                            <\/div>\r\n                        <\/div>\r\n                        <div class=\"body\">\r\n                            <ul class=\"list-unstyled\">\r\n \t                            <li>Economically active<span class=\"pull-right\">75 %<\/span><\/li>\r\n \t                            <li>Studying<span class=\"pull-right\">6 %<\/span><\/li>\r\n \t                            <li>Other<span class=\"pull-right\">19 %<\/span><\/li>\r\n                            <\/ul>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n\r\n        <div class=\"container p-top-120\">\r\n            <div class=\"row\">\r\n                <div class=\"col-md-12\">\r\n                    <h3>Profile data with 1,000 attributes:<\/h3>\r\n                    Thanks to comprehensive profiling characteristics, we can offer you an accurate and highly specific sample that is tailored to your questions.\r\n\r\n                   Currently, over 1,000 participant-specific attributes are stored in 8 modules:\r\n\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"row\">\r\n                <div class=\"col-md-6\">\r\n                    <div class=\"ol-timeline\">\r\n                        <div class=\"tl-item pub-item with-icon\">\r\n                            <span class=\"item-section\"> <\/span>\r\n                            <div class=\"elem-wrapper\"><\/div>\r\n                            <div class=\"content-wrapper\">\r\n                                <h3 class=\"title titlelist\">Sociodemographic characteristics<\/h3>\r\n                            <\/div>\r\n                        <\/div>\r\n                        <div class=\"tl-item pub-item with-icon\">\r\n\r\n                            <span class=\"item-section\"> <\/span>\r\n                            <div class=\"elem-wrapper\"><\/div>\r\n                            <div class=\"content-wrapper\">\r\n                                <h3 class=\"title titlelist\">Leisure activities<\/h3>\r\n                            <\/div>\r\n                        <\/div>\r\n                        <div class=\"tl-item pub-item with-icon\">\r\n\r\n                            <span class=\"item-section\"> <\/span>\r\n                            <div class=\"elem-wrapper\"><\/div>\r\n                            <div class=\"content-wrapper\">\r\n                                <h3 class=\"title titlelist\">TV stations<\/h3>\r\n                            <\/div>\r\n                        <\/div>\r\n                        <div class=\"tl-item pub-item with-icon\">\r\n\r\n                            <span class=\"item-section\"> <\/span>\r\n                            <div class=\"elem-wrapper\"><\/div>\r\n                            <div class=\"content-wrapper\">\r\n                                <h3 class=\"title titlelist\">Knowledge and information interests<\/h3>\r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n                <div class=\"col-md-6\">\r\n                    <div class=\"ol-timeline\">\r\n                        <div class=\"tl-item pub-item with-icon\">\r\n\r\n                            <span class=\"item-section\"> <\/span>\r\n                            <div class=\"elem-wrapper\"><\/div>\r\n                            <div class=\"content-wrapper\">\r\n                                <h3 class=\"title titlelist\">TV programmes<\/h3>\r\n                            <\/div>\r\n                        <\/div>\r\n                        <div class=\"tl-item pub-item with-icon\">\r\n\r\n                            <span class=\"item-section\"> <\/span>\r\n                            <div class=\"elem-wrapper\"><\/div>\r\n                            <div class=\"content-wrapper\">\r\n                                <h3 class=\"title titlelist\">Print media interests<\/h3>\r\n                            <\/div>\r\n                        <\/div>\r\n                        <div class=\"tl-item pub-item with-icon\">\r\n\r\n                            <span class=\"item-section\"> <\/span>\r\n                            <div class=\"elem-wrapper\"><\/div>\r\n                            <div class=\"content-wrapper\">\r\n                                <h3 class=\"title titlelist\">Internet &#038; device affinity<\/h3>\r\n                            <\/div>\r\n                        <\/div>\r\n                        <div class=\"tl-item pub-item with-icon\">\r\n\r\n                            <span class=\"item-section\"> <\/span>\r\n                            <div class=\"elem-wrapper\"><\/div>\r\n                            <div class=\"content-wrapper\">\r\n                                <h3 class=\"title titlelist\">Radio<\/h3>\r\n                            <\/div>\r\n                        <\/div>\r\n                        <div class=\"tl-item pub-item with-icon\">\r\n\r\n                            <span class=\"item-section\"> <\/span>\r\n                            <div class=\"elem-wrapper\"><\/div>\r\n                            <div class=\"content-wrapper\">\r\n                                <h3 class=\"title titlelist\">Advantages at a glance:<\/h3>\r\n                                <ul style=\"margin-left: -25px;\">\r\n \t                                                 <li>Accurate sampling<\/li>\r\n \t                                                   <li>Direct overview<\/li>\r\n \t                                                     <li>Enrichment of survey data by means of profile data<\/li>\r\n                                <\/ul>\r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n    <section class=\"section ov-dark-alpha-30 bg-white parallax-layer ol-particles\" data-img-src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2016\/10\/maerkte-marken.jpg\" data-parallax-mode=\"mode-5\">\r\n        <div class=\"container\">\r\n            <div class=\"call-out tb-vcenter-wrapper\">\r\n                <div class=\"col-sm-9 vcenter\">\r\n                    <h2 class=\"title title-light\">Visit our survey platform<\/h2>\r\n                    <h4 class=\"sub-title title-light\">This platform contains registrations of all persons over the age of 14 across Germany who wish to take part in our surveys.\r\nWith complete identification attributes, naturally.<\/h4>\r\n                <\/div>\r\n                <div class=\"col-md-5 vcenter text-center\">\r\n\r\n                    <a class=\"btn btn-medium btn-wide btn-skin-lightblue btn-round\" href=\"https:\/\/www.trendfrage.de\"> to the panel<\/a>\/\r\n\r\n                <\/div>\r\n             <\/div>\r\n        <\/div>\r\n    <\/section>\r\n    <section class=\"section parallax-layer parallax-bg-pattern p-top-120\" data-img-src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2017\/01\/gplaypattern.png\">\r\n        <div class=\"container\">\r\n            <div class=\"row\">\r\n                <div class=\"col-md-4\">\r\n                    <div class=\"heading-with-sub\">\r\n                        <h2 class=\"title with-sideline\">Recruiting online<\/h2>\r\n                                             Exclusive cooperation with Germany&#8217;s leading media companies. We continuously recruit from high-traffic public websites using web banners or pop-up surveys on the sites, e.g.: \r\n\r\n                    <\/div>\r\n                <\/div>\r\n                <div class=\"col-md-8\">\r\n                    <ul class=\"clients-grid grid-5 partner\">\r\n \t                                                  <li><a href=\"#\"><img decoding=\"async\" src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2017\/01\/auto-zeitung.png\" alt=\"Partner\" \/><\/a><\/li>\r\n \t                                                    <li><a href=\"#\"><img decoding=\"async\" src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2017\/01\/bild.de_.png\" alt=\"Partner\" \/><\/a><\/li>\r\n \t                                                      <li><a href=\"#\"><img decoding=\"async\" src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2017\/01\/blume-2000.de_.png\" alt=\"Partner\" \/><\/a><\/li>\r\n \t                                                        <li><a href=\"#\"><img decoding=\"async\" src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2017\/01\/bravo.de_.png\" alt=\"Partner\" \/><\/a><\/li>\r\n \t                                                          <li><a href=\"#\"><img decoding=\"async\" src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2017\/01\/bundesliga.png\" alt=\"Partner\" \/><\/a><\/li>\r\n \t                                                            <li><a href=\"#\"><img decoding=\"async\" src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2017\/01\/cinemaxx.png\" alt=\"Partner\" \/><\/a><\/li>\r\n \t                                                              <li><a href=\"#\"><img decoding=\"async\" src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2017\/01\/gamestar.png\" alt=\"Partner\" \/><\/a><\/li>\r\n \t                                                                <li><a href=\"#\"><img decoding=\"async\" src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2017\/01\/gesundheit.de_.png\" alt=\"Partner\" \/><\/a><\/li>\r\n \t                                                                  <li><a href=\"#\"><img decoding=\"async\" src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2017\/01\/motor-talk.de_.png\" alt=\"Partner\" \/><\/a><\/li>\r\n \t                                                                    <li><a href=\"#\"><img decoding=\"async\" src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2017\/01\/seven-one-media.png\" alt=\"Partner\" \/><\/a><\/li>\r\n \t                                                                      <li><a href=\"#\"><img decoding=\"async\" src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2017\/01\/sixx.png\" alt=\"Partner\" \/><\/a><\/li>\r\n \t                                                                        <li><a href=\"#\"><img decoding=\"async\" src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2017\/01\/songtexte.png\" alt=\"Partner\" \/><\/a><\/li>\r\n \t                      <li><a href=\"#\"><img decoding=\"async\" src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2017\/01\/tomorrow-focus.png\" alt=\"Partner\" \/><\/a><\/li>\r\n \t                      <li><a href=\"#\"><img decoding=\"async\" src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2017\/01\/web.de_.png\" alt=\"Partner\" \/><\/a><\/li>\r\n \t                      <li><a href=\"#\"><img decoding=\"async\" src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2017\/01\/wetter.png\" alt=\"Partner\" \/><\/a><\/li>\r\n                    <\/ul>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n    <section class=\"section bg-gray\">\r\n        <div class=\"container\">\r\n            <div class=\"row\">\r\n                <div class=\"col-md-4\"><img decoding=\"async\" class=\"alignnone size-full wp-image-556\" src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2020\/08\/DCLP2020_Staatsoper1.png\" alt=\"\" width=\"300\" \/><\/div>\r\n                    <div class=\"col-md-4\"><img decoding=\"async\" class=\"alignnone size-full wp-image-557\" src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2020\/08\/DCLP2020_Staatsoper2.png\" alt=\"\" width=\"300\" \/><\/div>\r\n                        <div class=\"col-md-4\">\r\n                            <div class=\"heading-with-sub\">\r\n                                <h2 class=\"title with-sideline\">Recruiting offline<\/h2>\r\n                                    Regular offline recruiting campaigns in selected cities.\r\n\r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/section>\r\n            <section class=\"section p-top-40 p-bottom-40\">\r\n                <div class=\"container\">\r\n                    <div class=\"row\">\r\n                        <div class=\"col-md-12\">\r\n                            <h3>Ensuring data quality<\/h3>\r\n                            We are constantly in personal contact with our panellists. We handle queries via phone, email or Facebook help desk.\r\n\r\n                        <\/div>\r\n                    <\/div>\r\n                    <div class=\"row\">\r\n                        <div class=\"col-md-6\">\r\n                            <div class=\"ol-timeline\">\r\n                                <div class=\"tl-item pub-item with-icon\">\r\n\r\n                                    <span class=\"item-section\"> <\/span>\r\n                                    <div class=\"elem-wrapper\"><\/div>\r\n                                    <div class=\"content-wrapper\">\r\n                                        <h3 class=\"title titlelist\">Participation in a survey is only possible by invitation<\/h3>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                <div class=\"tl-item pub-item with-icon\">\r\n\r\n                                    <span class=\"item-section\"> <\/span>\r\n                                    <div class=\"elem-wrapper\"><\/div>\r\n                                    <div class=\"content-wrapper\">\r\n                                        <h3 class=\"title titlelist\">We compensate all participants, including screen-outs<\/h3>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                <div class=\"tl-item pub-item with-icon\">\r\n\r\n                                    <span class=\"item-section\"> <\/span>\r\n                                    <div class=\"elem-wrapper\"><\/div>\r\n                                    <div class=\"content-wrapper\">\r\n                                        <h3 class=\"title titlelist\">Help desk for questions, feedback and learnings<\/h3>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                <div class=\"tl-item pub-item with-icon\">\r\n\r\n                                    <span class=\"item-section\"> <\/span>\r\n                                    <div class=\"elem-wrapper\"><\/div>\r\n                                    <div class=\"content-wrapper\">\r\n                                        <h3 class=\"title titlelist\">No over-questioning: max. 3 surveys per month<\/h3>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                <div class=\"tl-item pub-item with-icon\">\r\n                                    <span class=\"item-section\"> <\/span>\r\n                                    <div class=\"elem-wrapper\"><\/div>\r\n                                    <div class=\"content-wrapper\">\r\n                                        <h3 class=\"title titlelist\">Data controls:<\/h3>\r\n                                        <ul style=\"margin-left: -25px;\">\r\n \t                                       <li>Comparison of survey and registration data<\/li>\r\n \t                                       <li>Free text check<\/li>\r\n \t                                       <li>Answer sample check<\/li>\r\n \t                                       <li>Response time check<\/li>\r\n \t                                       <li>Exclusion of surveys with identical themes<\/li>\r\n \t                                       <li>Continuous update of base data<\/li>\r\n                                        <\/ul>\r\n                                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                        <div class=\"col-md-6\">\r\n                            <div class=\"ol-timeline\">\r\n                                <div class=\"tl-item pub-item with-icon\">\r\n                                    <span class=\"item-section\"> <\/span>\r\n                                    <div class=\"elem-wrapper\"><\/div>\r\n                                    <div class=\"content-wrapper\">\r\n                                        <h3 class=\"title titlelist\">Blacklist for excluding participants<\/h3>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                <div class=\"tl-item pub-item with-icon\">\r\n\r\n                                    <span class=\"item-section\"> <\/span>\r\n                                    <div class=\"elem-wrapper\"><\/div>\r\n                                    <div class=\"content-wrapper\">\r\n                                        <h3 class=\"title titlelist\">Continuous update of base data<\/h3>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                <div class=\"tl-item pub-item with-icon\">\r\n\r\n                                    <span class=\"item-section\"> <\/span>\r\n                                    <div class=\"elem-wrapper\"><\/div>\r\n                                    <div class=\"content-wrapper\">\r\n                                        <h3 class=\"title titlelist\">Advantages at a glance<\/h3>\r\n                                        <ul style=\"margin-left: -25px;\">\r\n \t                                       <li>Every participant is uniquely identifiable<\/li>\r\n \t                                       <li>A unique trail exists of where every participant was recruited and the number of surveys they have participated in, as well as which surveys.<\/li>\r\n                                        <\/ul>\r\n                                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/section>\r\n\r\n                <section class=\"section p-top-40 p-bottom-40\">\r\n                    <div class=\"container\">\r\n                        <div class=\"row\">\r\n                            <div class=\"col-md-12\">\r\n                                <h3>Trend Terminator \u2013 automatic data cleansing<\/h3>\r\n                                &#8220;Trend Terminator&#8221; checks the quality of the data that we have gathered online in real time and allows the programming of individual quality checks that are tailored to your questionnaires. It &#8220;terminates&#8221; cases that do not meet the quality criteria.\r\nIn this way, we are able to guarantee high data quality and to extend this to quality checks that can be individually customised.\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n\r\n                        <div class=\"row\">\r\n                            <div class=\"col-md-6\">\r\n                                <h3>We test for the following:<\/h3>\r\n                                <div class=\"ol-timeline\">\r\n                                    <div class=\"tl-item pub-item with-icon\">\r\n\r\n                                        <span class=\"item-section\"> <\/span>\r\n                                        <div class=\"elem-wrapper\"><\/div>\r\n                                        <div class=\"content-wrapper\">\r\n                                            <h3 class=\"title titlelist\">Speeders (survey participants who answer &#8220;too quickly&#8221;)<\/h3>\r\n                                        <\/div>\r\n                                    <\/div>\r\n                                    <div class=\"tl-item pub-item with-icon\">\r\n\r\n                                        <span class=\"item-section\"> <\/span>\r\n                                        <div class=\"elem-wrapper\"><\/div>\r\n                                        <div class=\"content-wrapper\">\r\n                                            <h3 class=\"title titlelist\">Straightliners (survey participants with monotonous answer behaviour: &#8220;clickers&#8221;)<\/h3>\r\n                                        <\/div>\r\n                                    <\/div>\r\n                                    <div class=\"tl-item pub-item with-icon\">\r\n\r\n                                        <span class=\"item-section\"> <\/span>\r\n                                        <div class=\"elem-wrapper\"><\/div>\r\n                                        <div class=\"content-wrapper\">\r\n                                            <h3 class=\"title titlelist\">Attention (control questions in the questionnaire that check whether the text was read thoroughly)<\/h3>\r\n                                        <\/div>\r\n                                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                    <div class=\"container\">\r\n                        <div class=\"row\">\r\n                            <div class=\"col-md-12\">\r\n                                Participants who stand out in at least one of these aspects are automatically disqualified. To avoid learning effects, the control questions are regularly replaced. The control questions can also be tailored to the questionnaires and the topic of the survey. \r\nDisqualified participants receive a message that their response behaviour did not meet the quality criteria. In this way, we ensure that the panellists complete future questions carefully.\r\nEvery registered panellist also has a quality score stored at Trend Research, similar to motorist penalty points. This also logs how often a panellist stood out. If the panellist stands out multiple times, they are deactivated and are no longer invited to participate in surveys. \r\nThese measures ensure that we not only maintain a high-quality online panel, but we also enable you to apply quality checks to your questionnaires.\r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/section>\r\n\r\n\r\n                <section class=\"section p-top-40 p-bottom-80\">\r\n                    <div class=\"container\">\r\n                        <div class=\"row\">\r\n                            <div class=\"col-md-12\">\r\n                                <h3>Possible settings and parameters<\/h3>\r\n                            <\/div>\r\n                        <\/div>\r\n                        <div class=\"row\">\r\n                            <div class=\"col-md-6\">\r\n                                <h3 class=\"title with-sideline\">1. Speeder<\/h3>\r\n                                This enables us to specify the maximum allowed deviation\/exceeding of the average survey duration (median), e.g. 70%. \r\nExample: The median is 6 minutes. Using a deviation acceptance of 70%, participants who are more than 30% quicker than the median time are disqualified, i.e. quicker than 1 min 48 secs.\r\nThe median is not a fixed value and can be constantly adjusted to the participants during the survey. \r\n\r\n                            <\/div>\r\n                            <div class=\"col-md-6\">\r\n                                <h3 class=\"title with-sideline\">3. Control questions<\/h3>\r\n                               &#8220;Incorrect answering&#8221; of a control question (e.g. Note: This is a control line. Select &#8220;6 \u2013 disagree completely&#8221;) leads to a negative point. Negative points can also be awarded for open entries, for example if a minimum number of characters have not been entered in a text field.\r\nIf a control question is answered incorrectly, an instruction to read the question carefully follows.\r\nIf multiple control questions are answered unsatisfactorily, the participant accumulates a correspondingly high number of negative points during the survey. The number of negative points that disqualify a participant in the current survey can be individually set. \r\n\r\n                            <\/div>\r\n                            <div class=\"col-md-6\">\r\n                                <h3 class=\"title with-sideline\">2. Straightliner<\/h3>\r\n                                This tests whether the respondent assigns the same value to every statement on selected rating questions. The rating questions to be checked can be individually determined.\r\nIn addition, the maximum number of identical rating answers allowed can be set as a percentage, e.g. 75%.\r\n\r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/section>\r\n\r\n                <section class=\"section parallax-layer ol-particles\" data-img-src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2017\/03\/mobile_2-3.png\" data-parallax-mode=\"mode-3\">\r\n                    <div class=\"container\">\r\n                        <div class=\"row\">\r\n                            <div class=\"col-md-6\">\r\n                                <h3 class=\"title with-sideline white\">The TRENDFRAGE app<\/h3>\r\n                                <p class=\"white\">The TRENDFRAGE app offers maximum reachability of our participants. Selected surveys appear directly on the smartphone or tablet.<\/p>\r\n                                <p class=\"white\">Surveys can be conducted with iOS- or Android-based devices.<\/p>\r\n\r\n                            <\/div>\r\n                            <div class=\"col-md-6\"><img decoding=\"async\" class=\"alignnone size-full wp-image-327\" src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2019\/09\/mobile_ansicht-neue-APP.png\" alt=\"\" width=\"600\" \/><\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/section>\r\n                <section class=\"section p-bottom-20\">\r\n                    <div class=\"container\">\r\n                        <div class=\"row\">\r\n                            <div class=\"col-md-6\">\r\n                                <h3 class=\"title with-sideline\">IN-APP targeting<\/h3>\r\n                                The ad-ID enables us to present targeted advertising media within an app.\r\nThis identification can be used to present selected advertising media to a target group in apps.\r\nAdvertisement contacts within apps can also be verified.\r\n\r\n                            <\/div>\r\n                            <div class=\"col-md-6\">\r\n                                <h3 class=\"title with-sideline\">Geofencing<\/h3>\r\n                                This allows the technical features of mobile end user devices to be used for location-based or situational messaging directly at a POS or in predefined hotspots.\r\nIn this way, we can survey the participants directly on a current topic and in real time in a specific area.\r\nThis enables you to receive direct feedback in-store or as an exit survey.\r\n\r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/section>\r\n                <section class=\"section\">\r\n                    <div class=\"container\">\r\n                        <div class=\"row\">\r\n                            <div class=\"col-md-3\">\r\n                                <div class=\"icon-box ib-v5\"><img decoding=\"async\" class=\"alignnone size-full wp-image-789\" src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2017\/02\/AD_1.png\" alt=\"\" width=\"370\" height=\"\" \/>Panellists have a cookie from us.\r\n\r\n                                <\/div>\r\n                            <\/div>\r\n                            <div class=\"col-md-3\">\r\n                                <div class=\"icon-box ib-v5\"><img decoding=\"async\" class=\"alignnone size-full wp-image-790\" src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2017\/02\/AD_2.png\" alt=\"\" width=\"370\" height=\"\" \/>Advertisements are presented to the panellist during surfing\r\n\r\n                                <\/div>\r\n                            <\/div>\r\n                            <div class=\"col-md-3\">\r\n                                <div class=\"icon-box ib-v5\"><img decoding=\"async\" class=\"alignnone size-full wp-image-791\" src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2017\/02\/AD_3.png\" alt=\"\" width=\"370\" height=\"\" \/>We store our panellists&#8217; advertising media contacts and&#8230;\r\n\r\n                                <\/div>\r\n                            <\/div>\r\n                            <div class=\"col-md-3\">\r\n                                <div class=\"icon-box ib-v5 no-anim\"><img decoding=\"async\" class=\"alignnone size-full wp-image-792\" src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2017\/02\/AD_4.png\" alt=\"\" width=\"350\" height=\"\" \/>&#8230; the panellists are then invited to a survey.\r\n\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/section>\r\n                <section class=\"section ov-dark-alpha-40 bg-white parallax-layer ol-particles\" data-img-src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2017\/03\/Transparenz.png\" data-parallax-mode=\"mode-12\">\r\n                    <div class=\"container\">\r\n                        <div class=\"row\">\r\n                            <div class=\"col-md-12\">\r\n                                <div class=\"text-center\">\r\n                                    <h2 class=\"title with-sideline white\">TRANSPARENCY<\/h2>\r\n                                <\/div>\r\n                                <div>\r\n                                    <p class=\"white\">We place great emphasis on transparency. As a result, our panellists receive a cookie as well as information about what&#8217;s new and updates with respect to geofencing only with their permission.<\/p>\r\n                                    <p class=\"white\">To determine the influence of your mobile campaigns on market indicators, we can identify mobile advertising contacts and survey people with and without advertising contact (comparison group).<\/p>\r\n\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/section>\r\n                <section class=\"section parallax-layer ol-particles\" data-parallax-mode=\"mode-1\">\r\n                    <div class=\"container center-it\">\r\n                        <div class=\"tb-vcenter-wrapper\">\r\n                            <div class=\"center-it\">\r\n                                <h3 class=\"title\">International access panels<\/h3>\r\n                                We have a network of diverse partner panels in over 50 countries,\r\n\r\n                                which can be used for surveys in individual countries as well as for parallel, multinational studies.\r\n\r\n                                We assume overall responsibility for and management of the project, including field work in the selected countries.\r\n\r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/section>","protected":false},"excerpt":{"rendered":"TRENDFRAGE \u2013 our in-house online portal www.trendfrage.de &#8211; since 2003 55.272 Active participants Complete surveys Gender Male46 % Female54 % Age 16 &#8211; 29 16 % 30 &#8211; 39 22 % 40 &#8211; 49 22 % 50 &#8211; 59 22 % 60+ 18 % Activity Economically active75 % Studying6 % &hellip; <a href=\"https:\/\/trend-research.de\/en\/online-access-panel\/\" class=\"read-more btn btn-small btn-round btn-anim-drawer\">Continue reading <span class=\"screen-reader-text\">Online Access Panel<\/span><\/a>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-657","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trend-research.de\/en\/wp-json\/wp\/v2\/pages\/657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trend-research.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/trend-research.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/trend-research.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trend-research.de\/en\/wp-json\/wp\/v2\/comments?post=657"}],"version-history":[{"count":63,"href":"https:\/\/trend-research.de\/en\/wp-json\/wp\/v2\/pages\/657\/revisions"}],"predecessor-version":[{"id":1331,"href":"https:\/\/trend-research.de\/en\/wp-json\/wp\/v2\/pages\/657\/revisions\/1331"}],"wp:attachment":[{"href":"https:\/\/trend-research.de\/en\/wp-json\/wp\/v2\/media?parent=657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}