{"id":18,"date":"2016-10-11T11:08:43","date_gmt":"2016-10-11T09:08:43","guid":{"rendered":"https:\/\/trend-research.de\/?page_id=18"},"modified":"2025-04-07T13:51:40","modified_gmt":"2025-04-07T11:51:40","slug":"forschungsbereiche","status":"publish","type":"page","link":"https:\/\/trend-research.de\/en\/areas-of-research\/","title":{"rendered":"Areas of research"},"content":{"rendered":"<section class=\"section\">\r\n<div class=\"container\">\r\n\t<div class=\"row multi-columns-row col-margin-bottom-40\">\r\n\t\t<div class=\"col-xs-12 col-sm-6 col-md-4\">\r\n\t\t\t<a href=\"https:\/\/trend-research.de\/forschungsbereiche\/forschung\/#maerkte-marken\" class=\"journal-el set-bg\">\r\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2016\/10\/maerkte-marken.jpg\" class=\"set-me\">\r\n\t\t\t\t<div class=\"contents\">\r\n\t\t\t\t\t<div class=\"header\">\r\n\t\t\t\t\t\t<h2 class=\"title\">Markets &#038; Brands<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"footer\">\r\n<ul>\r\n<li class=\"author\">Brand image<\/li>\r\n<li class=\"author\">Brand recognition<\/li>\r\n<li class=\"author\">Brand positioning<\/li>\r\n<li class=\"author\">Market information<\/li>\r\n<li class=\"author\">Competition monitoring<\/li>\r\n<li class=\"author\">Potential research<\/li>\r\n<li class=\"author\">Brand tracking studies<\/li>\r\n<\/ul>\r\n\r\n\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/a>\r\n\t\t<\/div>\r\n\t\t<div class=\"col-xs-12 col-sm-6 col-md-4\">\r\n\t\t\t<a href=\"https:\/\/trend-research.de\/forschungsbereiche\/forschung\/\" class=\"journal-el set-bg\">\r\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2016\/10\/werbung-kommunikation.jpg\" class=\"set-me\">\r\n\t\t\t\t<div class=\"contents\">\r\n\t\t\t\t\t<div class=\"header\">\r\n\t\t\t\t\t\t<h2 class=\"title\">Advertising &#038; Communication<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"footer\">\r\n<ul>\r\n<li class=\"author\">Advertisement pre-test<\/li>\r\n<li class=\"author\">Advertisement post-test<\/li>\r\n<li class=\"author\">Advertising effectiveness studies<\/li>\r\n<li class=\"author\">Campaign tracking<\/li>\r\n<li class=\"author\">Slogan and claim test<\/li>\r\n<li class=\"author\">Implicit measurement<\/li>\r\n<\/ul>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/a>\r\n\t\t<\/div>\r\n\t\t\r\n\t\t<div class=\"col-xs-12 col-sm-6 col-md-4\">\r\n\t\t\t<a href=\"https:\/\/trend-research.de\/forschungsbereiche\/forschung\/#produkte-konzepte\" class=\"journal-el set-bg\">\r\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2016\/10\/produkte-konzepte.jpg\" class=\"set-me\">\r\n\t\t\t\t<div class=\"contents\">\r\n\t\t\t\t\t<div class=\"header\">\r\n\t\t\t\t\t\t<h2 class=\"title\">Products &#038; Concepts<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"footer\">\r\n<ul>\r\n<li class=\"author\">Concept test<\/li>\r\n<li class=\"author\">Product test<\/li>\r\n<li class=\"author\">Product validation<\/li>\r\n<li class=\"author\">Packaging\/equipment test<\/li>\r\n<li class=\"author\">Usability research<\/li>\r\n<\/ul>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/a>\r\n\t\t<\/div>\r\n\t\t<div class=\"col-xs-12 col-sm-6 col-md-4\">\r\n\t\t\t<a href=\"https:\/\/trend-research.de\/forschungsbereiche\/forschung\/#kunde-company\" class=\"journal-el set-bg\">\r\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2016\/10\/kunden-company.jpg\" class=\"set-me\">\r\n\t\t\t\t<div class=\"contents\">\r\n\t\t\t\t\t<div class=\"header\">\r\n\t\t\t\t\t\t<h2 class=\"title\">Customers &#038; Company<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"footer\">\r\n<ul>\r\n<li class=\"author\">Customer satisfaction<\/li>\r\n<li class=\"author\">Customer structure<\/li>\r\n<li class=\"author\">B2B surveys<\/li>\r\n<li class=\"author\">Employee surveys<\/li>\r\n<\/ul>\r\n\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/a>\r\n\t\t<\/div>\r\n\t\t<div class=\"col-xs-12 col-sm-6 col-md-4\">\r\n\t\t\t<a href=\"https:\/\/trend-research.de\/forschungsbereiche\/forschung\/#trends-meinungen\" class=\"journal-el set-bg\">\r\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trend-research.de\/wp-content\/uploads\/2016\/10\/trends-meinungen.jpg\" class=\"set-me\">\r\n\t\t\t\t<div class=\"contents\">\r\n\t\t\t\t\t<div class=\"header\">\r\n\t\t\t\t\t\t<h2 class=\"title\">Trends &#038; Opinions<\/h2>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"footer\">\r\n<ul>\r\n<li class=\"author\">Editorial market research<\/li>\r\n<li class=\"author\">Political research<\/li>\r\n<li class=\"author\">Radio research<\/li>\r\n<li class=\"author\">Music research<\/li>\r\n<li class=\"author\">Current topics in society, sport and politics<\/li>\r\n<\/ul>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/a>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<\/section>","protected":false},"excerpt":{"rendered":"Markets &#038; Brands Brand image Brand recognition Brand positioning Market information Competition monitoring Potential research Brand tracking studies Advertising &#038; Communication Advertisement pre-test Advertisement post-test Advertising effectiveness studies Campaign tracking Slogan and claim test Implicit measurement Products &#038; Concepts Concept test Product test Product validation Packaging\/equipment test Usability research Customers &hellip; <a href=\"https:\/\/trend-research.de\/en\/areas-of-research\/\" class=\"read-more btn btn-small btn-round btn-anim-drawer\">Continue reading <span class=\"screen-reader-text\">Areas of research<\/span><\/a>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-18","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trend-research.de\/en\/wp-json\/wp\/v2\/pages\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trend-research.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/trend-research.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/trend-research.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trend-research.de\/en\/wp-json\/wp\/v2\/comments?post=18"}],"version-history":[{"count":70,"href":"https:\/\/trend-research.de\/en\/wp-json\/wp\/v2\/pages\/18\/revisions"}],"predecessor-version":[{"id":1190,"href":"https:\/\/trend-research.de\/en\/wp-json\/wp\/v2\/pages\/18\/revisions\/1190"}],"wp:attachment":[{"href":"https:\/\/trend-research.de\/en\/wp-json\/wp\/v2\/media?parent=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}